Deus Ex Machina - Machine Learning is your friend

Why? Well, in a nutshell, machine learning is the use of computers to refine patterns at a level beyond human ability. It’s kind of like if our brains were supercharged and&n

A Reaction to Quentin George’s presentation at IAB Ad Ops Summit

At the IAB Ad Ops summit, Quentin George, cofounder of Unbound, gave an insightful reality check into the obstacles and challenges that lay ahead for the digital advertising indust

With more consumers buying smartphones, now is the time to optimize

If brands aren’t already fine-tuning their messages for mobile devices, now is the time to begin doing so. A new report from Juniper Research suggests that more than 250 million smartphones were

Optimizing ad campaigns for mobile devices to engage affluent prospects

It’s no secret that affluent consumers are the drivers of economic spending. While people with less disposable income buckle down and reserve their income for necessary budgetary

Email integrates, automates, optimizes to stay ahead

Email marketers are looking for new ways to integrate, automate and optimize their consumer communications to work with other technologies and boost customer engagement. A recent report from Econ

Wondering how to improve mobile campaigns? Optimize!

It doesn’t take much more than a quick stroll down the street to see how pervasive mobile devices have become in today’s tech-driven society. It’s not uncommon to see people texting, listening to

Email advertising is the perfect medium to reach holiday shoppers

The end of the year is busy season for many industries, but retailers specifically rely on the holidays to drive business. The last two months of the year can account for up to 40 percent of tota

3 brands making great use of programmatic buying

It’s been drilled into the heads of many advertisers after years of repetition: They need to use the right message at the right place at the right time to reach the right customer to win the

Going beyond the click: Why optimization is important to advertisers

The success of advertising campaigns is based on a number of different metrics, such as registered impressions and clicks. Although advertisers have steered clear of clicks for a while now as a

Three Email Marketing Myths

In every industry, myths grow greater as time goes by, starting as a mere kernel of truth and sprouting into a mighty oaks of exaggeration. Email advertising and marketing is no different. High

Chart of the Month: The Daily Digital Activity Earth

If the various continents of the Earth were divided by percentage into the top of the earth… then what would be like?

Going beyond the click: Why optimization is important to advertisers

The success of advertising campaigns is based on a number of different metrics, such as registered impressions and clicks. Although advertisers have steered clear of clicks for a while now as a p

Stupid Question People Ask Me and The Sarcastic answers I want to give them!!!

When They ask me Stupid Questions I give them sarcastic answers so as everyone can be satisfied, I mean those who asked me and me myself who answer them.  ARE YOU THE ONE WHO ASKS ME?

How you know if you are in the "Friend Zone", "End Zone" or "Danger Zone"?

How would you know if you are in the "Friend Zone", "End Zone" or "Danger Zone"? Click here and enlarge the image which display this question by a diagrammatic kind of a

Be Inspired; Get The Knowledge You Deserve

HR Management from Friends4Ever What a Tangled Web We'll Weave (without a Content Strategy) from Stacey Gordon Web Trends to Watch in 2014 from David King