How to grow your business with Pinterest

If you’re currently making a marketing strategy, you probably made a room for social media marketing. Pinterest is one of the social media sites responsible for driving traffic and building a certain level of trust for your brand identity.

Pinterest is a social media website that allows you to share anything interesting on the internet. What matters is the techniques that you’re going to use to increase your business using this social media channel.

Here are some points that you need to put into consideration if you want your website to start generating revenue by using Pinterest:

Create potential customers:

If you want to attract potential customers, then you need to share great stuffs on your ‘pinboard’.  In return, users  re-pin these interesting stuff and follow you as well. That way you’ll be reaching out with potential customers by providing them with useful information to suit their needs.

Keep updating your pinboard:

After setting up your own social media account, you’ll then need tons of patience waiting for followers to come. Once they begin following you then you’ve done the first part. You must then update your pin-board because no one loves abandoned accounts.

Connect Pinterest with your website:

It won’t kill anybody if you share some of your links on some of the attractive content posted on your pin-board to generate some traffic from this social media channel. Just be careful to choose a landing page with a good picture. Make sure that you have a good graphic designer to create images that will attract followers to your website.

Keep your pinboard simple:

Don’t add random pins continuously on your pin-board that are not related.  Keep it clean and simple.  Also don’t put so many links pointing to your website so it won’t look spammy.

Working on your social media marketing campaign is time consuming but eventually it’s all worth it. Most of small businesses ignore such techniques but what they don’t know is that internet marketing is the key to generate more revenue and to grow their business.

Tips for creating an effective logo design

Logo design is a very important element of your marketing strategy. It represents your brand name or your organization. Some experts say that if your logo was created according to the service that’s being offered or to the goal of your organization, this will guarantee that you’ll get potential customers engaging with your service or product.

In creating a logo, the first thing you have to do is to choose a logo designer who can understand your organizational goals and what your business offers for your customers. Designers should carefully focus on choosing words, colors, text size and symbols.

The Logo presentation

Your logo will help visitors to interact with your website, so it’s important to focus on the clarity. Symbols and texts are both used in designing logos but need to be chosen precisely. Mixing lower case and upper case texts may help users see the most important words on your logo, these techniques’ purpose is to effectively deliver the message of your organization to the customers.

Color combination is another thing that can help you with the clarity of the concept. For example, if you use a bare font to create a logo, then it might not look so nice for users.  Instead, you may use shades to make the characters look real. Elegance is the key to success in designing any logo because it attracts the customer’s attention and that’s exactly what you are most likely to be aiming for.

Defining your organization

Logos are seen as graphical representations of the organization. One of the biggest mistakes most companies commit is creating a logo that says something totally different about the organization’s genuine nature. That’s why most of new companies do not survive the competition because they just don’t strike at all.

Your logo design should be unique

Unique logo design creates a professional look that gives your company a special value. It gives your customer the feeling that your product is a powerful, well-known, and reputable brand.  A level of trust will surely be built if your logo is unique rather than having a logo that looks similar to another.

These aspects are considered very important in creating your logo. It would make potential customers check your product, service or website which will eventually lead to having real customers. This is another way to elevate your brand identity in the market from your competitors and customers.

The Importance of Brand identity

What is a brand identity? 

Brand identity is what separates you from the other companies within the market.  That’s why your products or services should be unique in quality and characteristics. There are some elements that make a good brand identity like brand culture, vision, relationships and presentations. All of them work together to form the ultimate brand identity.

Brand identity plays a major role in a process of getting your customers to know your company called “top mind awareness marketing”.  It is the act of familiarizing your customers with your logo, tagline, corporate colors and anything that makes the whole unique identity of the company.  It is more like programming your audience to remember you and by the time they need a service that you offer, you’ll be on the top of their choices.  

A professional graphic designer is very important for the process of the logo creation.

Also, it is a sworn promise for companies to serve their customers, not only locally but internationally as well.  Focusing on key features is necessary because you’ll be linking these features to the company’s logo or tagline.   If your tagline says, “Think Different” like in Apple Inc., then you have to give the audience a visual – something unique and works well along with your tag line.

This will create a sort of reminder in the targeted audience’s mind to start wondering about what they should expect from your service or product. You must assure their satisfaction after they use your product/service so you can guarantee that this process will be repeated.

Being known in the market by either customers or competitors will win you two things, credibility and loyalty. Which means you’re selling your product/service at a good price and making profit at the same time.

These are the basic brand identity design guidelines that you may start working with.

6 Tips to encourage visitors to comment on your blog post

No one can deny how important blogs are to your website and how it drives traffic and allow users to interact with it through comments. Making your visitors to leave comments or discussing what you wrote has been one tough mission because most readers are not used to comment on blogs but you can make it much easier for them to do that.

Comments are so important for your blog; it generates fresh content on your website without any interference from the webmaster. Also you can know whether your content is attractive and if people are talking about it or not from the number of comments it receives. Google loves websites with fresh content. Having a fresh content gives your website a chance for search engine crawlers to index your pages more than once, which will then increase your rank in search engines.

If you are talking about a specific topic using the keywords that you’re targeting, then getting relevant comments which these keywords on them should be your other strategy. So, if someone searches for this relevant keyword which is present in your comments section, most likely you’ll find your website listed in the search engine result pages.

Here are 7 simple steps In order to get your visitors to leave comments:

1- Make it easier to leave comments
You may find some websites that force you to register to leave a comment. Another asks you to rewrite CAPTCHA images that are hard to be read. These are being done to avoid spams but it may backfire causing your users to leave the blog without posting any comment.  No matter how interesting your blog post maybe, if your users find it hard to comment, then surely they won’t.  So you may use other anti-spam methods which are easier like giving a simple math question like this:  60+20=??

2- Assure them about their email privacy
Some visitors are afraid to leave comments because they will have to add their email addresses and they’re afraid to do such thing to avoid getting spam messages. In this case you need to inform and assure them that they emails will be treated with utmost confidentiality and  will not be published or used for anything else.

3- Use social media for log-ins
This is another great option for making users to log-in to your website to leave comments instead of registering a new account. If you’re using WordPress, which is a great content management system for blogging, you can simply add some plugins that will allow users to log-in using their social media accounts that they’re using without them having to type out their emails. This is better than just leaving a comment with an anonymous name, because having a social media link of the profile of the person who left a reply to your blog will make it look more valid.

4- Send reply notifications to contributors
If you do have users that are used to comment on your website a lot then you don’t want to annoy them with emails about site updates and new posts. Just send them an email to notify them about a new reply that was made on a comment they wrote so they can reply back.

5- Comment on your posts
You need to respond to comments or questions that were left on your post. Don’t just write a post and leave it as it is because if a user reads an article and sees unanswered questions in the comments section, they’ll be suspicious about the information you provided. If you spent so much time writing and preparing for this article then you need to answer any questions concerning it. You need to defend it if someone tells you that you’re mistaken and explain your point of view.

You may use a plugin called “Simple Author Highlighter” that will highlight the comments of the author. That way you’ll get some credibility from readers when they see the author responding to questions that were left in the comments section.

6- Give the commenters some awards
You may have participated on some forums before and saw the titles below user names of other posters. These titles encourage users to increase their posts like newbie, professional, expert …etc. You can apply this to your blog by adding “Top contributor” plugin If you’re using a WordPress and start giving your top commenters some ranks. You can also give them an award “Top commenter of the month”. This will encourage them to interact more with your blog.

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