The Importance of Brand identity

What is a brand identity? 

Brand identity is what separates you from the other companies within the market.  That’s why your products or services should be unique in quality and characteristics. There are some elements that make a good brand identity like brand culture, vision, relationships and presentations. All of them work together to form the ultimate brand identity.

Brand identity plays a major role in a process of getting your customers to know your company called “top mind awareness marketing”.  It is the act of familiarizing your customers with your logo, tagline, corporate colors and anything that makes the whole unique identity of the company.  It is more like programming your audience to remember you and by the time they need a service that you offer, you’ll be on the top of their choices.  

A professional graphic designer is very important for the process of the logo creation.

Also, it is a sworn promise for companies to serve their customers, not only locally but internationally as well.  Focusing on key features is necessary because you’ll be linking these features to the company’s logo or tagline.   If your tagline says, “Think Different” like in Apple Inc., then you have to give the audience a visual – something unique and works well along with your tag line.

This will create a sort of reminder in the targeted audience’s mind to start wondering about what they should expect from your service or product. You must assure their satisfaction after they use your product/service so you can guarantee that this process will be repeated.

Being known in the market by either customers or competitors will win you two things, credibility and loyalty. Which means you’re selling your product/service at a good price and making profit at the same time.

These are the basic brand identity design guidelines that you may start working with.