Mobile strategy means so much more than just a smartphone application or a mobile website version. M-commerce helps you to sell your product as well as teaches you more about your client’s behaviors by focusing on their shopping experiences and their marketing activities to help you increase your sales.
Position your brand in the middle of the screen to let people know that your website is a trustworthy and reputable mobile site. Also, don’t forget about the navigation menu. Keep it as simple as five to nine choices to make it easier for your visitors to navigate through your website. That includes special promotions with product images to take full advantage of the M-commerce through these 10 steps:
1. Search pay dividends
Over 50% mobile users use the search feature on a mobile site. Therefore, make sure that the search bar is available on all pages and index your pages with the catalogue. It will take time to do such a task but it’s really worth it when you find your sales number increasing.
2. Get to the point
Mobile users don’t visit mobile sites and expect them to look as they do in computers. People are viewing these sites using a mobile or handheld device so keep in mind to make the design, navigation and content easy and compatible on the mobile version.
3. Mention what you have in stock
Don’t let the customers go through the whole process to purchase a certain product and find out later at the checkout page that the product is out of stock. This will make the customer frustrated and your website will look unorganized. Either keep your stocks filled or if you’re out, mention it before hand through a notification.
4. App development
If you want to build an app for mobiles, then make it based on facts, not assumptions. Because If you depend on assumptions you’ll lose reviews and costly updates. Your app must be your eyes and should be designed to see how many people visits and shops on your website then focus on customers who pay on time and buy frequently.
5. Deliver products quickly
People don’t have time to search your entire website for what they exactly need. So make it easier for them by providing videos, banners and interactive merchandising techniques for faster product delivery.
6. Don’t underestimate
Some webmasters think that since a user is browsing through mobile phone, they won’t spend as much money as a PC user does, so they tend to lower their prices. You’ll never know what your visitors may buy and which device they’ll use, so make your prices the same and leave the choice to your customers.
7. Work with your customers
You’ll be having one shopper against sixty others in researching about your product so make it easier for them by navigating them to the nearest store that sells this product. You may place the shops’ locations through GPS feature so they can go there and explore the products themselves.
8. Minimize research headache
Users already use mobile phones to make researches about the product in store. So why not provide free Wi-Fi to help them in their research or you can provide a QR code beside the products so they can scan it and get more information about this particular product and if there are any promotions for it.
9. Compatibility
A Mobile website should work properly before you do anything else. Adjust your website to work on PDAs and tablets to increase the segment of customers. It also must be compatible with all mobile versions and mobile operating systems like Android, iOS, Blackberry, Windows, and etc.
10. Improve
As technologies evolve, everything else goes as well. Therefore, make use of these opportunities and measure everything your customers do and learn from it so you can add more value to what you are providing them. Comparing between different E-commerce sites and methods will also benefit your business so you can develop methods to help your customers need.
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