The Google Penguin update was one of Google’s plan to establish the best practices for SEO and create more revenue. Clients who invested large amounts of money in SEO decreased rankings very fast and they turned into Google Ad words quickly so they won’t lose more money in investing in SEO which is not getting them any better ranking.
Google Penguin resulted in increasing Google’s income from Ad Words by 35%. Well, Google’s plan worked to increase their income, but the advertisers, CPC companies, and users found that the Ad words market is now getting more and more congested.
Websites that were hit by Google Penguin can still survive the hit and recover from it. Now the main thing that webmasters and website owners should focus on is to work on the guidelines that Google published for off-page optimization instead of seeking tricky methods to bypass this new update.
Websites that were hit by Google Penguin can still survive the hit and recover from it. Now the main thing that webmasters and website owners should focus on is to work on the guidelines that Google published for off-page optimization instead of seeking tricky methods to bypass this new update.
On-Page vs. Off-Page optimization
Tons of SEO experts argue about which one of the two is more important – some of them focusing on the On-Page and others specialize on the Off-Page – especially in this very competitive market. If Google’s Search Engine algorithm needs to rely on some inbound links then these links prove what level of credibility a particular website has. This will mean that On-Page optimization is not truly accurate and does not provide the assurance level that Google needs. Therefore several factors should be considered:
- Page Rank
- Variety of inbound links from different websites
- Relevancy of pages that link to the website
Let’s take for example: the more likely fans, news websites, and social media accounts talk about a celebrity, the more famous that celebrity will be. The same thing is quite true for Google. The more number of websites talk about something that is related to a particular website, and eventually add its URL; the more popular that particular website will become; which will eventually earn it a high ranking in Google search results.
This doesn’t mean that On-Page optimization is totally useless. On-Page and Off-Page optimization both are important and should work together. If you worked on Off-Page and ignored the On-Page or vice-versa, you’ll definitely lose some big points there. But if you’re working on both together to form a well optimized website with strong backlinks, then this will more likely get you to be shown on top of search engine result pages.
You may also follow these five simple tips for Off-Page optimization that can help you develop a better website:
1- Avoid Over-Optimization
One of the biggest mistakes Internet Marketers fall for is using the same anchor text for link building whether it is for article submissions, web 2.0, or web directories. At present, Google penalizes such websites that are fond of using the same anchor texts all over the web.
To avoid being penalized, you may try to mix your backlinks and make some URLS out of them. You can use your brand or something that is related to your business as a keyword. Remember that the exact match percentage of the anchor text should total to 1% – 5% of the total inbound links for the website.
2- Social Media
Social media now plays a great part in Google’s new algorithm. The more activity your site has on social media websites such as Facebook, Twitter and Pintrest, the more love you’ll get from Google.
One of the most important social media website is Google+. Don’t forget it because it might be the next big thing that Google is planning for, and it’s already playing a huge role in ranking websites.
Keep interacting with the audience through social media and keep the conversation on-going. Don’t make it a one way interaction by only providing limited promotional content. Social media is all about interacting with your audiences so make sure to provide them with some quality content.
3- Be an expert by guest blogging
Guest blogging is an old method for getting backlinks but online marketers now started to care about this strategy more than ever. The best part about this is that it can drive you traffic with new audiences for your business.
Guest blogging is another great method to establish relations with some professionals in the same field on the internet while being recognized as a professional author. Also, the more you engage, the more you get quality links from other websites.
4- Work on both On-Page and Off-Page optimization
Some marketers were only rephrasing the same articles and submit them over and over again just to get as many backlinks as possible; they never really cared about the quality. For them, it was all about quantity. This method was working as a charm until Google Penguin update came to nullify this method.
Today, it’s all about quality not quantity. Just one backlink from a respectable website such as Seomoz could be worth 10,000 backlinks from low quality websites. The latter are such links that can be purchased in bulk same as the many auto submission software that submit your websites to many different directories.
Google Penguin is now considering these as spammy links and the more negative links you have for your website will negatively affect its rank and credibility.
Provide as much quality content on your website and do the same thing when you submit a backlink on another website – it must be related too. So provide good quality content on your website as well as when working on the On-Page and Off-Page optimization.
5- Be seen in as many channels as possible
Any Marketer would seek publicity when branding a client’s website. Try exploring a bit for there are many different types of content with communities to join and interact.
Nowadays, there are certain files that are popular and users interact with it perfectly such as videos, e-books and infographic. Start working on these different platforms to attract as much customers as possible.
To sum it all up, Off-Page optimization is really important and does not require the much effort compared to On-Page optimization. The hard work is really worth it if it’s done right. With the help of the On-Page and Off-Page optimization, then your website’s limit is the sky.
Post a Comment