Lots of webmasters are writing articles or even hire a content writer to do this job for them, but the question is: Are these articles being read by your visitors whom you intended to reach? Because if not, then you’ll be facing an abandoned blog with tons of articles that no one is reading.
Article marketing is a successful key element to guide your customers and increase your website popularity. Giving your support to your customers makes them feel that you’re working with them to grow their business by giving some tips to follow. This will also increase your potential customers making them browse your website to know what kind of services/products you are presenting.
To make your visitors read your blog posts, you need to focus on two things:
1-Write articles related to your website
Writing a related topic to your website is the first thing you need to do. What do you think will happen if your website is talking about cars and how it works yet your blog is talking about cooking and making food? When your food enthusiasts blog readers go to your website to see what kind of services you are providing and find cars, surely they’ll leave your website in an instant. Same thing will happen for car fans when they read a blog in your website that talks about cooking. This is one of biggest mistakes beginners usually commit in managing their websites. They think that writing interesting articles alone will drive visitors to them even if it’s not related but in reality, they’re not getting any potential customers. This will lead your website to a huge bounce and you’ll not be getting any new visitors.
So if your website is about cars or electronics, then all your content should be related to cars or electronics. This will increase your website’s traffic as well as your sales conversion rates.
2-increase traffic by keyword research
If you want to target specific customers, then you must target the key words they are searching with. Keyword research allows you to write a blog post that is more specific and related to your topic.
Keyword research is very important for driving traffic to your website. Customers who are searching, let’s say for example on Google, for ‘dog food’; are most likely to be focused on words related to ‘dog food’. So targeting those keywords that best describe your product will definitely help drive traffic to your website.
Reach your audience by targeting the right keywords and start producing content using them. The more helpful your article to people means more chances of turning your visitors into customers.
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