7 Important SEO Tips for Small Business

The 7 Important SEO Tips for Small Business

Every year, Google makes updates and changes to its ranking algorithm that make SEO more complicated. Many small businesses feel frustrated because they don’t have enough time and resources to keep up with these updates. They just go on with the flow, thinking that SEO is for certain types of companies but not them.

Here are some SEO tips to help you avoid getting affected by any Google updates in the future.  If your website was recently affected, these tips can help decrease the impact.

1. On-Site optimization

You might want to start by optimizing the title, meta tags, site structures and loading speed of your website. Filling those elements with accurate information about the website shows to produce great results compared to websites who don’t.

You can hire an SEO specialist to do all the keyword research and optimization work for you so you have time to focus on your clients and other business aspects.

2. Provide Quality content

Just like what we always say in SEO:   “Content is King”.  The content you provide for your website visitors should be unique and attractive to make your audience interact with you. It will dramatically increase your conversion rate and search engine results rankings as well.

Speaking about the quality of content, your website act as a mirror – a front face for your company – so providing low quality content is bad both for users as well as Google. Make sure to present something useful that will drive you traffic at the same time because Google loves such a website that provides these kinds of content.

3. Earn backlinks

Hundreds of small business owners know that 70% of the success of their rankings in the search engines is because of backlinks.  Because of this, you may encounter some of them who wants to buy backlinks which is totally big mistake.

Earning links is a great way to increase one’s website rank using high quality marketing content. Marketing content could be about humor, politics, etc.; and should be informative, no matter what the topic is.  Do this right and all of them can drive you backlinks which is good for SEO.

4. Backlink Strategy

There was a debate recently about the Anchor text in Google algorithm update whether it is a ranking factor or if it has changed.  No one knows exactly but at the mean time it’s still working somehow.

Small business should know that not using branded anchor texts and excess usage of it also could harm your ranking. The best method to increase rankings using backlinks and the branded anchor texts at the same time is through press release websites.  It’s one of the good methods for getting a quality backlinks.

Co-citation is one of the great methods for your website to be ranked by mentioning the branded keyword and the company name in the same paragraph

Always be careful when writing an article.  If you submitted one article with your anchor text to a low quality website, Google will most likely associate your article to that low quality website, which is not good at all for your website.

5. Create a Buzz

Take the advantage of a community that you’re already registered in and use the link bait method.  This method is accepted by Google because it aims for a better content for users.

It’s hard to execute link baiting in content marketing without having a community. It’s better if you do have an online community who could interact with your link bait strategy, this will increase your rankings in a way no one would understand but Google.

6. Quality NOT Quantity

You might observe sometime, while you’re surfing websites that talk about SEO and backlinks, some tempting ad that tells you you can get up to 10,000 backlinks for just a very low price of $100.  This may sound as a bargain but it is detrimental to your rankings since Google penalizes link farming.

7. Review SEO reports

You need to review monthly SEO reports even if you hire an SEO professional to do all the work.  Ask questions, compare results, and try to understand little by little what your SEO professional is doing.  You need to know how your business is ranking on the internet.

These reports must be reviewed to know if your SEO team is doing well and your company is on the right track or not.  You may want to look at the results in a monthly basis because SEO may take some time to improve your rank.

Conclusion

Recently, Google has been changing its algorithm more often; and with after each change comes tons of increase and decrease in websites’ rankings.  Instead of taking the risk by trying to go around Google, why not focus on creating backlinks and On-Page  optimization because these are some of the  things that Google haven’t changed yet. So work on these tips mate to avoid, if not, minimize the damages of any changes that Google may occur in its algorithm.